“I didn’t know whether Disney Princesses would be the first salvo in a Hundred Years’ War of dieting, plucking, painting (and perpetual dissatisfaction with the results),” she writes. In Cinderella Ate My Daughter: Dispatches from the Frontlines of the New Girlie-Girl Culture Orenstein sets out to discover the origins and ramifications of this cultural shift. Clearly, though, she had touched a cultural nerve: many parents, she discovered, shared her concerns about the significance of this seemingly-retro trend toward the ultra-feminine, and the role the ubiquitous marketing machine plays in packaging and promoting it. Orenstein, who had garnered a reputation as an expert on girls’ development with her groundbreaking bestseller, Schoolgirls: Young Women, Self Esteem and the Confidence Gap, thought she was simply musing about her own observations and reactions to her young daughter’s obsession with Disney princesses and predilection for the color pink. But “What’s Wrong with Cinderella?” swiftly shot to the top of the Times’ website’s “most emailed” list and elicited hundreds of reader responses. WHEN JOURNALIST PEGGY ORENSTEIN published an essay in The New York Times Magazine about the “princess-mania” that has overtaken a new generation of little girls, she was not prepared for a firestorm.
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